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Adventure Challenge
Prima Adventure Challenge raises £60,000 for CARE International
The second Prima Solutions Adventure Challenge, exclusively for the fashion & retail sector, took place on Sunday 16th September 2007 in North Wales' Snowdonia National Park. The 11 participating teams, recruited from 9 companies - including Banner, Drapers, Hugo Boss, Marks & Spencers, USA Pro, and event sponsors Prima Solutions - were unfazed by the torrential driving rain and 60mph wind speeds, as they biked, hiked and canoed their way round Snowdonia in good time and good spirits. Collectively, teams raised a fantastic total of £60,000 - which exceeds last year's total of £55,000.
John Norman, MD of Prima Solutions, expressed his delight at the result, saying: "We are extremely pleased that so many of last year's participating companies came back on board for the second Prima Solutions Adventure Challenge,and helped to beat last year's fundraising total. Despite the weather, we had a really fantastic day, and are already looking forward to next year. We would like to extend our thanks to the fashion and retail sector for making such a valuable contribution to CARE International's excellent work in challenging
poverty."


CARE Challenge Fundraising Manager Michele Evans, added: "This is a great result for a demanding challenge, and teams should be very proud of their achievement. Congratulations and a sincere thank you to everyone for contributing to this success - we look forward to welcoming you back next year!"

At the post-event reception, the weary but jubilant teams were presented with medals and t-shirts. Speeches were given by CARE UK Chairman, Richard Greenhalgh, who spoke about the challenges facing CARE’s work, while Prima Solutions’ MD and enthusiastic team participant John Norman praised the dedication of this year’s teams and fellow colleagues. In particular Banner – the September Fundraiser of the Month - and the event’s top fundraisers Marks & Spencers, for not only raising a fantastic £15,000, but also making the fastest time overall, at 8 hours 5 minutes.
A special award was also made to exclusive media partner and participating team Drapers, for their support in helping recruit and promote the event to the fashion and retail sector.
To get a feel for what the event is all about, or just to relive the day's events, click here for the event photo gallery
Prima Solutions Adventure Challenge 2008 !
The Prima Solutions Adventure Challenge, an exclusive multi-activity event for the Fashion Industry, will be back in 2008! The location and date of this event are yet to be be confirmed, however you can register your interest now and we will be in touch when the details have been finalised.
If you work in the Retail, Wholesale or Manufacturing Sectors and want to take part in an exceptional outdoor Challenge, the Prima Solutions Adventure Challenge is for you! .
If you'd like to register your interest for the 2008 event, please click here.
Visit the CARE website : http://www.carechallenge.org.uk/index.php
